The color palette used throughout the visual identity mainly consists of specific colors whose meanings embody the values of the brand, such as light green (renewal, health, abundance, peace, rest, security, harmony), teal (open communication, clarity, rest, mental and spiritual balance), coral (individuality, warmth, acceptance and positivity) and magenta (joy, happiness, contentment and gratitude).

Typography plays an important role in the studio’s visual identity, using clean, modern fonts that convey a sense of professionalism and trust. The typography can be combined with professional photos of the services offered by the studio, as well as with gentle gradients, which serve as additional visual interest and, above all, emphasize all the values of the studio.

The website is designed to reflect the studio’s philosophy and offerings, creating a serene and inviting online environment. The design embraces the studio’s soothing color palette, professional photography and clean layouts that evoke a sense of tranquility. The website provides comprehensive information on all services and practices of the studio and prioritizes user-friendly navigation and responsive design to ensure a seamless experience across devices. By integrating a holistic approach into the website’s design, it successfully conveys the studio’s values, inspires visitors, and encourages them to explore and engage in holistic practices for their well-being.

Overall, the visual identity of this alternative studio is designed to convey a sense of calm, peacefulness and warmth. It communicates the studio’s commitment to natural, holistic healing practices and belief in the interconnectedness of mind, body and soul.